MERIDIAN - Dick's Sporting Goods says it no longer wants to be a part of the school shooting narrative.
This morning, the retail store announced it will no longer sell semi-automatic rifles and high capacity magazines.
Dick's Sporting Goods CEO Ed Stack explained the store's new policy.
"When we looked at those kids and we saw what, the grief they were going through, the parents were going through, and how these kids organized to really have their voices heard. We talked amongst ourselves, if these kids can be brave enough to do this, then we should be brave enough to make a stand ourselves," says Stack.
It's a decision the company has made before, following the Sandy Hook massacre in 2012.
Still, the sporting goods store sold the weapons online.
As of Wednesday, not anymore.
But Dick's is just one gun dealer out of thousands across the country.
MORE: Dick's Sporting Goods stops selling assault-style rifles after Parkland, Florida school shooting
Steve Zimmermann is the range operations manager at Independence Indoor Shooting in Meridian, a facility that sells guns and has three different ranges for practice shooting.
He doesn't believe Dick's new semi-automatic rifle ban will have much impact on the industry.
"Most people don't buy that kind of stuff online they will come to a brick and mortar store anyways," says Zimmermann.
Dick's also chose to raise the age to buy any gun from 18 to 21.
A decision Zimmermann disagrees with.
"I have seen a lot of grown adults that I don't feel comfortable with owning a firearm. I don't think it is going to change much but I don't think it’s the right way to infringe, I think it goes back to training and educating those people on the correct principles of firearm ownership right off the bat," says Zimmermann.
Dick's CEO says while the store's new regulations can't guarantee another tragedy like what happened in Parkland from ever happening again, this is a step in the right direction toward gun reform.
"This is a complex issue. And we hope that Congress on both sides will sit down with the intent of finding a solution," says Stack.
"I think there needs to be a real conversation and not an argument, and I think we could probably figure something out," says Zimmermann.